Centex Has Gas (Cards) & More "Extended" Sales

Spring hasn't stopped the Centex parade of incentives and marketing devices. "Prospective homebuyers may win a $1,000 gas card by entering the builder's Passport Sweepstakes." Of course, the month would not be complete without another "extended" sale.

Thanks to the popularity of Centex Homes' two-day sale promotion last weekend, the builder has extended its offer to give more buyers an opportunity to save on a home purchase. Today and Sunday, buyers at Centex communities in the Sacramento area will have one last chance for savings.

I've heard that one before.

"If you didn't take action last weekend, you're still in luck," said Patrick D'Arcangelo, vice president of sales and marketing. D'Arcangelo said savings of as much as $100,000 will be available on selected homes, including some that are ready for move-in and others that are under construction.

If that doesn't interest you, how about a "free" Mercedes?

Looks like the real estate market really is cooling off. To the point where one luxury home seller in a neighborhood full of Kings and politicians is offering buyers a free Mercedes and a year of massages.

The lakeside house - in a gated community called The Shores north of Arco Arena - has lots going for it. More than 6,000 square feet of space, six bedrooms, boat dock, spa and infinity pool, a theater room with a 92-inch diamond screen.

But the once-hot housing market has "normalized," says selling agent Jade Phung, owner of Century 21 Premier. To sell pricey homes - and this one's listed at $1.49 million - Realtors have to "step up their game," she says.

That means creative marketing and offering buyers incentives. In this case, the owners are throwing in their 2004 Mercedes E320 and an existing contract with a masseur who gives monthly massages at the home's pool-side cabana. Phung wouldn't disclose the names of the sellers, who are building a custom home elsewhere.