Sacramento "Incentive Game" Over?

Kiplinger's has this tidbit about Sacramento's unraveling new home market.

Homebuilders hate to cut prices for fear of torching everyone's property values and setting off stories about weakness in housing. But they know real estate is cooling, so they are advertising goodies galore. And now there are signs that the taboo against price-cutting is lifting...

In Sacramento, local builders say that at least one of the big national outfits is done playing "the incentive game" and will shortly cut prices.