From News 10:
After five months of trying to sell her Stockton home, Margo Ray decided it was time to resort to more drastic measures. But when realtor listings, newspaper ads and a slashed asking price didn't close the deal on her $440,000 home, Ray knew her Treetop Drive house needed a new and different kind of showcase. Now, Ray is the only homeowner in Stockton trying to pitch her home on local radio.Also from News 10:
Ray paid for 30 radio ads praising her home and all its amenities. The commercial plays this week in hopes of bringing out perspective buyers to an open house this weekend. "It's very weird," said Ray. "And when my children heard the spot, they said, 'Wow, this is pretty weird.'"
Ray put her home of 19 years on the market back in February, but the five-bedroom, three-bathroom home just couldn't seem to get noticed in Stockton's buyer-friendly glut of homes for sale.
A Rocklin woman whose three-year old home has been for sale for months is turning to an auction in hopes of selling it. Star Von Laue has listed her three-bedroom, two bath corner lot house with three realtors and reduced the price three times in her effort to sell it. After more than six months without closing a deal, she's turning to an auctioneer...Max, over at the Sacramento Real Estate Statistics blog, looks at Sacramento flippers in trouble. OCRenter reports that Sacramento continues to lead the pack of housing markets with the highest percentage of reduced listings, now at nearly 43%. Finally, here's a snippet of data from the Sacramento Housing Bubble blog, which tracks foreclosures in Sacramento County: